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AGENCY: STUDY ROYAL DUTY FREE

BRAND CHALLENGE:

Royal Duty Free sought to boost foot traffic and sales during their Summer Luau Sale 2023 with a budget of PHP 380,000.

SOLUTION:

We proposed a comprehensive strategy utilizing reels, influencer marketing, PR kits, and live streams over a 3-month period. Our approach focused on creating thematic experiential shopping highlights through reels, selecting relevant influencers aligned with the campaign theme, and engaging audiences with live-streamed shopping experiences.

CAMPAIGN IMPACT:

The campaign surpassed expectations, achieving a sales target that exceeded by 137%, demonstrating the effectiveness of our integrated approach in driving customer engagement and sales during the event.

GET IN TOUCH

Metro Manila
60 Sen. Gil Puyat Ave., Makati City
1200, Philippines

Cebu Office
2nd Floor Copenhagen Residences, A.C.
Cortes Ave., Alang-Alang , Mandaue City

Davao Office
Door 10 Building 2 Regina Commercial
Complex, C.M. Recto Avenue, Davao City

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