PROJECTS
WE TAKE
PRIDE OF.
AGENCY: GIGIL
BRAND: NETFLIX
NETFLIX TITLE: Alice in Borderland 2
CREATIVE IDEA:
“Survival of the fittest”
BRAND: NETFLIX
NETFLIX TITLE: Alice in Borderland 2
CREATIVE IDEA: “Survival of the fittest”
BRAND CHALLENGE:
Engage their consumers and drive viewership through a gratifying activation.
ACTIVATION CONCEPT:
Players traveled the entire line of MRT to capture life-size Game Card installations. Some players were eliminated based on the fastest record. Only 50 players played 4 different card games in the final phase and the fastest player who finished according to the mechanics won a brand new car.
SOLUTION:
Provide by United Neon/United Transit: Designed and produced life size card installations and managed the activation component
CAMPAIGN IMPACT:
The campaign resonated well, achieving over 2.5 Billion in reach. More than 20,798 registered for the game. The campaign generated 382,000 web-app engagements, garnering USD 976,000 in earned media. It was game over when the series took the number 1 spot on Netflix for 9 days straight, and stayed in the top 10 for 21 days.
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