[wp_code id="3"]
Menu
Challenge
Engage their consumers and drive viewership through a gratifying activation.
Agency: GIGIL
Brand: Netflix
Netflix Title: Alice in Borderland 2
Creative Idea: "Survival of the fittest"
Activation Concept: Players traveled the entire line of MRT to capture life-size Game Card installations. Some players were eliminated based on the fastest record. Only 50 players played 4 different card games in the final phase and the fastest player who finished according to the mechanics won a brand new car.
Solution
Provide by United Neon/United Transit: Designed and produced life size card installations and managed the activation component
Impact
The campaign resonated well, achieving over 2.5 Billion in reach. More than 20,798 registered for the game. The campaign generated 382,000 web-app engagements, garnering USD 976,000 in earned media. It was game over when the series took the number 1 spot on Netflix for 9 days straight, and stayed in the top 10 for 21 days.
Challenge
Engage their consumers and drive viewership through a gratifying activation.
Agency: GIGIL
Brand: Netflix
Netflix Title: Alice in Borderland 2
Creative Idea: "Survival of the fittest"
Activation Concept: Players traveled the entire line of MRT to capture life-size Game Card installations. Some players were eliminated based on the fastest record. Only 50 players played 4 different card games in the final phase and the fastest player who finished according to the mechanics won a brand new car.
Solution
Provide by United Neon/United Transit: Designed and produced life size card installations and managed the activation component
Impact
The campaign resonated well, achieving over 2.5 Billion in reach. More than 20,798 registered for the game. The campaign generated 382,000 web-app engagements, garnering USD 976,000 in earned media. It was game over when the series took the number 1 spot on Netflix for 9 days straight, and stayed in the top 10 for 21 days.
[wp_code id="2"]
GET IN TOUCH
Metro Manila
60 Sen. Gil Puyat Ave., Makati City
1200, Philippines
Cebu Office
2nd Floor Copenhagen Residences, A.C.
Cortes Ave., Alang-Alang , Mandaue City
Davao Office
Door 10 Building 2 Regina Commercial
Complex, C.M. Recto Avenue, Davao City
SUBSCRIBE TO OUR NEWSLETTER
CONTACT US
- (632) 8889 - 1111 to 16
- inquiry@unmg.com.ph