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Challenge
Increase awareness of the specific variant in Central Business District areas through effective messaging.
Solution
Implemented full exterior branding with product sampling featuring QR codes linking to a survey microsite. Targeted 40 respondents for product sampling.
Impact
Distributed 2,000 samples covering 18,065 distance units. Achieved 88 product sampling respondents, a 55% increase, resulting in 2,890,428 impressions.
Challenge
Increase awareness of the specific variant in Central Business District areas through effective messaging.
Solution
Implemented full exterior branding with product sampling featuring QR codes linking to a survey microsite. Targeted 40 respondents for product sampling.
Impact
Distributed 2,000 samples covering 18,065 distance units. Achieved 88 product sampling respondents, a 55% increase, resulting in 2,890,428 impressions.
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1200, Philippines
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2nd Floor Copenhagen Residences, A.C.
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Door 10 Building 2 Regina Commercial
Complex, C.M. Recto Avenue, Davao City
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