[wp_code id="3"]

PROJECTS
WE TAKE
PRIDE OF.

AGENCY: GIGIL
BRAND: NETFLIX
NETFLIX TITLE: Alice in Borderland 2
CREATIVE IDEA: "Survival of the fittest"

BRAND CHALLENGE:

Engage their consumers and drive viewership through a gratifying activation.

ACTIVATION CONCEPT:

Players traveled the entire line of MRT to capture life-size Game Card installations. Some players were eliminated based on the fastest record. Only 50 players played 4 different card games in the final phase and the fastest player who finished according to the mechanics won a brand new car.

SOLUTION:

Provide by United Neon/United Transit: Designed and produced life size card installations and managed the activation component

CAMPAIGN IMPACT:

The campaign resonated well, achieving over 2.5 Billion in reach. More than 20,798 registered for the game. The campaign generated 382,000 web-app engagements, garnering USD 976,000 in earned media. It was game over when the series took the number 1 spot on Netflix for 9 days straight, and stayed in the top 10 for 21 days.

[wp_code id="2"]

GET IN TOUCH

Metro Manila
60 Sen. Gil Puyat Ave., Makati City
1200, Philippines

Cebu Office
2nd Floor Copenhagen Residences, A.C.
Cortes Ave., Alang-Alang , Mandaue City

Davao Office
Door 10 Building 2 Regina Commercial
Complex, C.M. Recto Avenue, Davao City

Explore more about UNMG

SUBSCRIBE TO OUR NEWSLETTER

CONTACT US

FOLLOW US ON