United Neon has launched its first ever integrated 3D billboard in the Philippines and Southeast Asia in time for the company's 86th-year celebration.

Splashed on a 400-meter screen at 5th Avenue, Bonifacio Global City, the 3D screen boasts of an immersive, "disruptive" and engaging spectacle.

United Neon CEO Danny Lim said that the integrated 3D billboards serve as an effective platform for brands and organizations to reach their audience best.

"Consumers get tons of advertisements daily across multiple platforms. So, it is crucial for brands to use a new and innovative medium where they would stand out so that the public would take notice," he said.