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Challenge
Honda sought to create a video showcasing their commitment to being the preferred choice for ambitious individuals striving to achieve their dreams in the Philippines. The goal was to strengthen their reputation as a reliable and trusted brand throughout their journey. The target audience comprises Filipino dreamers dedicated to pursuing their aspirations. The video, running between 2 to 3 minutes, aimed to resonate with viewers through authentic, raw storytelling.
Finding suitable talent with compelling narratives in specified locations posed a significant challenge, compounded by limited user availability and inadequate information.
Solution
To ensure client satisfaction and meet their objectives, we pursued a strategic approach. We extended our site visits to meticulously scout ideal locations and identify talented individuals. Partnering with a local coordinator streamlined the acquisition of permits and talent recruitment, overcoming logistical hurdles effectively. Collaboration with our partner agency emphasized the importance of clear communication channels between stakeholders and the client.
We implemented a protocol mandating comprehensive documentation of meetings and internal discussions. This ensured that all communications were clear and aligned before being shared with the client, minimizing potential setbacks.
Impact
Our efforts culminated in the creation of compelling video content that resonated with the target audience. By prioritizing effective communication and meticulous planning, we successfully mitigated risks related to time management and quality assurance
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