Increase awareness of the specific variant in Central Business District areas through effective messaging.
SOLUTION:
Implemented full exterior branding with product sampling featuring QR codes linking to a survey microsite. Targeted 40 respondents for product sampling.
CAMPAIGN IMPACT:
Distributed 2,000 samples covering 18,065 distance units. Achieved 88 product sampling respondents, a 55% increase, resulting in 2,890,428 impressions.
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Metro Manila
60 Sen. Gil Puyat Ave., Makati City 1200, Philippines
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2nd Floor Copenhagen Residences, A.C. Cortes Ave., Alang-Alang , Mandaue City
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Door 10 Building 2 Regina Commercial Complex, C.M. Recto Avenue, Davao City