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Challenge
Global Dominion aimed to elevate brand awareness and expand market share in the car and truck financing segment. Their objective was to increase customer acquisition and lead generation among individuals aged 25-45, including employed, self-employed, small business owners, and entrepreneurs. The goal was to position Global Dominion as a trusted partner for financial solutions with the key message "GLOBAL DOMINION FINANCING INCORPORATED Ka-partner mo sa pag-angat!"
Solution
Static and LED Billboards
We implemented a robust billboard advertising strategy tailored to meet specific brand goals and target demographics.
Static Billboards: Strategically selected high-traffic locations across North Luzon, Cebu, Davao, Metro Manila, Cavite, and Batangas ensured maximum visibility and impact. Comprehensive services including installation, maintenance, monitoring, and reporting maintained optimal display conditions throughout the campaign period.
LED Billboards:Utilizing dynamic content and flexibility, locations such as C5 North and Southbound, EDSA Guadalupe, Davao, and Paseo de Magallanes were chosen for their effectiveness. Close collaboration with the client facilitated customized advertising packages, with expert installation and maintenance ensuring continuous visibility and performance.
Transit Ads
E-Jeep Transit Ads: Selected for their high visibility, targeted reach, and dynamic format, e-jeeps were utilized to maximize exposure to the target demographic. Careful selection of vehicles and routes further enhanced campaign effectiveness. Our team managed installation and maintenance to guarantee optimal display conditions.
Impact
To gauge the campaign's success, we measured the following KPIs:
- Increased loan application inquiries
- Conversion rate of submitted loan applications
- Brand awareness metrics, including ad recall
Positive results across these metrics demonstrated the campaign's effectiveness, prompting Global Dominion to extend contracts and expand to additional sites for long-term visibility and impact.
Challenge
Global Dominion aimed to elevate brand awareness and expand market share in the car and truck financing segment. Their objective was to increase customer acquisition and lead generation among individuals aged 25-45, including employed, self-employed, small business owners, and entrepreneurs. The goal was to position Global Dominion as a trusted partner for financial solutions with the key message "GLOBAL DOMINION FINANCING INCORPORATED Ka-partner mo sa pag-angat!"
Solution
Static and LED Billboards
We implemented a robust billboard advertising strategy tailored to meet specific brand goals and target demographics.
Static Billboards: Strategically selected high-traffic locations across North Luzon, Cebu, Davao, Metro Manila, Cavite, and Batangas ensured maximum visibility and impact. Comprehensive services including installation, maintenance, monitoring, and reporting maintained optimal display conditions throughout the campaign period.
LED Billboards:Utilizing dynamic content and flexibility, locations such as C5 North and Southbound, EDSA Guadalupe, Davao, and Paseo de Magallanes were chosen for their effectiveness. Close collaboration with the client facilitated customized advertising packages, with expert installation and maintenance ensuring continuous visibility and performance.
Transit Ads
E-Jeep Transit Ads: Selected for their high visibility, targeted reach, and dynamic format, e-jeeps were utilized to maximize exposure to the target demographic. Careful selection of vehicles and routes further enhanced campaign effectiveness. Our team managed installation and maintenance to guarantee optimal display conditions.
Impact
To gauge the campaign's success, we measured the following KPIs:
- Increased loan application inquiries
- Conversion rate of submitted loan applications
- Brand awareness metrics, including ad recall
Positive results across these metrics demonstrated the campaign's effectiveness, prompting Global Dominion to extend contracts and expand to additional sites for long-term visibility and impact.
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Metro Manila
60 Sen. Gil Puyat Ave., Makati City
1200, Philippines
Cebu Office
2nd Floor Copenhagen Residences, A.C.
Cortes Ave., Alang-Alang , Mandaue City
Davao Office
Door 10 Building 2 Regina Commercial
Complex, C.M. Recto Avenue, Davao City
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- (632) 8889 - 1111 to 16
- inquiry@unmg.com.ph